Marketing Campaign

Digital Mockups

When designing a bold, new Spotify Wrapped campaign for 2025 that revitalizes and redeems the reputation of this iconic yearly event the goal was to create a campaign that will build on Spotify’s existing brand identity while introducing a refreshed graphic language across various media formats. While using a simplified design language aiming to deepen user engagement, amplify social sharing, and reinforce Spotify’s position as a leading music streaming platform.