In early July 2023, my team and I (The Subway Squad) were commissioned to develop graphics, animations, and messaging aimed at addressing the issue of subway surfing. Working across trains, stations, schools, and digital platforms, the student-led group, known as the Subway Squad, created a cohesive public awareness campaign with clear calls to action.

As part of the DOE Office of Student Pathways’ Summer Design Institute, the team produced digital posters, animatics, voice announcements, and social media strategies designed to reach a wide audience. Our team consisted of a graphic designers, including myself, Milana Blokhina, and Nicholas Setiawan, and an animation team, including Langening-Arum Ratmansunu and Dalma Chiclayo. The campaign was implemented across subway cars and stations, as well as on social media, bringing awareness into public spaces to engage directly with the community.

Second image from The Bronx Daily

Third image from Ben Fractenberg/THE CITY

Fourth image from Richard Levine/Alamy